GoArt Marketplace

• Owned the information architecture and designed the high-fidelity UI, from wireframes through to shipped screens.

GoArt Exchange — crypto exchange platform

• Migrated screens to a new design system, building new UI components from its base components and contributing them back into the system.
• Benchmarked competitor exchange apps to refine features and screen-level design decisions.

GoArt Worlds — game

• Redesigned game screens for landscape play as part of a 3-person design team.

Team practices

• Co-created a UX pipeline and UX maturity model, defined UX KPIs, and drove adoption of analytics tools (session recordings, funnels) for data-driven design.

• Designed B2C landing and promotional pages with scroll-triggered, micro-animated components, working with engineering to keep GIF/SVG assets lightweight.
• Designed custom animated pop-ups for marketing campaigns that consistently outperformed their static versions by 2–3% in click-through rate.
• Designed reusable UI components adopted across multiple campaign pages — still in use on Vodafone's site.

Responsive UI and component design for the product pages — modular blocks, tutorial-style “how it works” visuals, and accordion / KVKK patterns.

Illustration-led animated promos, concept to motion — consistently +2–3% click-through vs. static.